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Feb 3 2014

Girls Ditch Their Pink Toys in the GoldieBlox Super Bowl Commercial

By at 10:31 am

Whether or not you care to watch giant men in spandex leggings tackle each other with the hopes of winning a massive bejeweled ring, for many, the Super Bowl is all about the commercials, and this year did not disappoint. One stand out? The much-talked about ad featuring GoldieBlox, an engineering-related game designed especially for girls.

The ad plays on gender stereotyping in toys, insisting that more than “pink, pink, pink,” girls actually “want to think.” So, watch below and tell us what you think.

What were your other favorite commercials of the night?


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