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Feb 12 2014

My Little Girl Loves Pink and Princesses (and Bugs!)

By at 9:56 am

Ellie-princess

I’ve always found the nature versus nurture discussion interesting. Now that I am the mom of a boy and a girl, it’s downright fascinating. It’s from that perspective that I rolled my eyes after I watched the commercial for GoldieBlox that Kveller posted.

The thing I probably love the most about my daughter, Ellie, who’s 4, is that she will dress herself in full princess garb, crown to slipper, and then march outside to examine bugs with her yellow magnifying glass, moving dirt around and onto her tulled tushy with a red or blue shovel. This is also her outfit of choice to wear while she does experiments from her multicolored science kit.

Ellie’s favorite color is pink, with purple in close second. She plays with her dolls – stuffed and Barbie–and is always the mom. She has a jewelry box stuffed with plastic baubles that she wears with the pride of a woman who just received an engagement ring. Ellie couldn’t be girlier if she tried. Read the rest of this entry →

Feb 3 2014

Girls Ditch Their Pink Toys in the GoldieBlox Super Bowl Commercial

By at 10:31 am

Whether or not you care to watch giant men in spandex leggings tackle each other with the hopes of winning a massive bejeweled ring, for many, the Super Bowl is all about the commercials, and this year did not disappoint. One stand out? The much-talked about ad featuring GoldieBlox, an engineering-related game designed especially for girls.

The ad plays on gender stereotyping in toys, insisting that more than “pink, pink, pink,” girls actually “want to think.” So, watch below and tell us what you think.

What were your other favorite commercials of the night?

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