Girls Ditch Their Pink Toys in the GoldieBlox Super Bowl Commercial

Whether or not you care to watch giant men in spandex leggings tackle each other with the hopes of winning a massive bejeweled ring, for many, the Super Bowl is all about the commercials, and this year did not disappoint. One stand out? The much-talked about ad featuring GoldieBlox, an engineering-related game designed especially for girls.

The ad plays on gender stereotyping in toys, insisting that more than “pink, pink, pink,” girls actually “want to think.” So, watch below and tell us what you think.

What were your other favorite commercials of the night?

Molly TolskyMolly Tolsky is the editor of She holds an MFA in Fiction Writing from Sarah Lawrence College. Her work has appeared in various literary magazines including Lumina, MAKE, and The Collagist, and her non-fiction has appeared in The Jewish Daily Forward. She isn't a parent, but a very proud aunt. Follow her @mollytolsky.

The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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