ivanka trump

Ivanka Trump Appears to be Using Father’s Presidency to Promote Her Fashion Line

ivanka trump

Isn’t it strange to think the election was only a week ago? It somehow feels like an eternity since then, with all the strong emotions and reactions that have come from it–not to mention the uproar in the media world. But just a week later, it appears the daughter of the president-elect, Ivanka Trump, is using the publicity to sell accessories from her jewelry line. Cue all the sighs ever.

After the family appeared in an interview on “60 Minutes” this past Sunday, Ivanka’s company started the marketing campaign for the accessories she wore during the feature. An employee of Ivanka Trump Fine Jewelry went so far as to send out an email to journalists with details about what the president-elect’s daughter was wearing.

The email, of course, made its way to Twitter, thanks to some angry writers who couldn’t contain their outrage. The email included a style alert about the $10,800 bracelet, which is Ivanka’s “favorite bangle” from her Metropolis collection, which is, shall we say, a little unaffordable for the majority of Americans. It all seems a little opportunistic to me.

See some of the tweets below posted by journalists and writers reacting to marketing move–you can judge for yourself:

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Joanna Valente

Joanna Valente is the Editorial Assistant at Kveller. She is the author of Sirs & Madams The Gods Are Dead, and Marys of the Sea (forthcoming), and received her MFA at Sarah Lawrence College. You can follow her @joannasaid on Twitter, @joannacvalente on Instagram, or email her at joanna@kveller.com.

The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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