It seems like the fashion and corporate world are getting on a better level (aka the level most of us were already on) and are starting to phase out the term “plus-size.”
In fact, Kmart is apparently going to label the clothes “fabulously sized” instead. And honestly, who can argue with that?
According to Women’s Wear Daily report:
“Kmart is beginning to roll out ‘Fabulously Sized’ sections inside its stores and has established extended sizes in all of its women’s apparel brands. It’s also expanding the range in intimate apparel and swimwear and has abolished the phrase ‘plus-sizes’ from its messaging.” Again, for the designation “Fabulously Sized.”
Kelly Cook, Kmart’s chief marketing officer told WWD:
“When we reached out to our members on social media, they told us we needed to have a better assortment and that we should we call it something different. They absolutely love this whole mantra of ‘Fabulously Sized.’ We’re proud to provide this apparel, and we’re also proud about our price points. We have ‘brag-worthy’ denim at $9.97 everyday.”
I mean, honestly the whole “plus-size” label, or any label, doesn’t make sense at all considering size it’s just a number. What’s the difference? It’s not like being a 4 or being a 14 makes you a totally different kind of human–although the fashion industry would like to make you think so.
We’re excited for the change–and we promise, removing stigmatized labels won’t make your head explode.
Watch the advertisement for the change below:
https://youtu.be/frv64BFwGFY
