lego

LEGO’s New Line of Female Superheroes Is the Toy We Deserve

lego superheroes

Lego

Every child loves LEGOs. If your kid also happens to be a comic book fan, then their world is about to get a lot more fun, because LEGO is creating a new line with female superheroes called DC Super Hero Girls! Can we get a heck yes?

So, what’s the deal? LEGO uses some of the most iconic DC superheroes and super-villains and reinvents them as students at Super Hero High. According to LEGO, the line will feature 11 female DC characters, including Wonder Woman, Batgirl, Supergirl, Harley Quinn, Poison Ivy, Bumblebee, Flash, Eclipso, Lena Luther, Lashina, and Mad Harriet. This is the first “girls only” group aside from “Princesses” and “Friends.” This is monumental for the toy industry–and definitely something that has been long-awaited.

The press release states:

“[The aim of] DC Super Hero Girls [is to] provide children with a relatable world filled with aspirational characters, immersive stories, and action-packed missions that inspire girls … to be smart, courageous and empowered to be an everyday Super Hero.”

It’s important for kids–boys and girls–to see that women can be totally badass, fight crime, and do all sorts of cool things–things that are not just “reserved” for men. While this may seem like common knowledge, it’s really not (do I need to explain why? I think not), and teaching kids about gender dynamics and stereotypes should start young.

Amanda Santoro, Senior Manager of Brand Relations at LEGO, stated that the company is focused on creating toys that “build character, confidence, and empower girls to discover their true potential.” She went on to say:

“It’s important to inspire children of all ages to be smart, courageous, and confident. There’s a Super Hero that exists in every child.”

Besides the figures, the new LEGO characters will also be featured in a series of animated shorts, TV specials, online games, and an app (because toys just aren’t toys without an app)–all right in time for the holidays, as Batgirl and her Batjet, Harley Quinn, and Super Hero High will be in stores and online on November 27. The rest of the figures and sets will be released in January 2017.


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Joanna Valente

Joanna Valente is the Editorial Assistant at Kveller. She is the author of Sirs & Madams The Gods Are Dead, and Marys of the Sea (forthcoming), and received her MFA at Sarah Lawrence College. You can follow her @joannasaid on Twitter, @joannacvalente on Instagram, or email her at joanna@kveller.com.

The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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