clothes

This Amazing New Company Lets Kids ‘Wear Their Imaginations’

personalized dresses

The fashion world is finally getting a makeover…by kids. Picture This is a new clothing company that allows kids to turn their drawings into dresses. Umm, how amazing is that? I want to turn my doodles into awesome clothes.

Mom and entrepreneur Jaimee Newberry founded the company as a way to create personalized clothes for kids–and it’s easy too. All you have to do is choose a dress size, upload the drawing or photo, and place your order.  Newberry was inspired by her daughter Zia, who loves drawing–when she gave a dress with her own drawing, Zia loved it immediately and told people, “I’m wearing my imagination!”

In a post on Medium, Newberry wrote:

“Due to the positive response and requests from Zia’s friends and classmates to also ‘wear their imagination,’ friends Ken, Igi, Stephan and I chatted about how to turn this concept into something where kids everywhere could have fun with hands-on drawing and coloring, and then see their imaginative artwork come to life in wearable fashion form.”

Besides that, kids can also design dresses for their dolls. As of now the service currently only offers dresses, but there are plans to expand to other clothing options.

Cue Gene Wilder singing “Pure Imagination”:


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The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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