sexism

This Sexist Gap Ad Can’t Even Spell Einstein Right

the gap

via Twitter

It’s been awhile since the Kveller team has been outraged over a clothing store’s fashion choices. Well, now it’s the Gap who has made a questionable choice. Recently, UK customers received an unfortunate ad that many people found sexist. Because, you know, it was.

When Twitter user Sabrina Golonka received Gap’s email, she went to social media to air her frustrations. So, what was so offensive? The ad showed a boys’ shirt featuring an image of Albert Einstein, which was captioned “the little scholar.” Whereas, the image of a girls’ shirt was captioned “the social butterfly.” Way to have stereotypes.

The problem is worsened by the fact that there aren’t any girl shirts that have the word “genius” or show that girls can pursue their intellectual dreams and ambitions–implying that girls just care about their social lives.

The irony in all of this is the fact that the Gap’s “little scholar” T-shirt misspelled Albert Einstein’s last name–which one Twitter user pointed out in comical fashion:

Too true.


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