This Toy Ad Features a Boy Playing Dress Up As A Princess & It’s Actually Perfect

boy as princess

Everyone knows that toys for children have been gendered–and are marketed as such–for a long, long time. Whether it’s action figures for boys or baby dolls for girls, it’s so engrained that we don’t even realize it. This is precisely why British toy brand Smyth’s Toys just released a commercial that disbands gender stereotypes–and shows us that toys are just toys.

The video is set to a cover of Beyonce’s “If I Were A Boy,” and follows a kid named Oscar around. Oscar imagined what kind of toys he’d play with if he could have any he wanted. While most of his imaginations are typical for boys, like rockets and Legos, the video ends with him imagining himself playing dress up as a princess. And that’s when I cheer. Because boys can be princesses and enjoy dolls too.

Watch the heartwarming video below:

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Joanna Valente

Joanna Valente is the Editorial Assistant at Kveller. She is the author of Sirs & Madams The Gods Are Dead, and Marys of the Sea (forthcoming), and received her MFA at Sarah Lawrence College. You can follow her @joannasaid on Twitter, @joannacvalente on Instagram, or email her at

The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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