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Ivanka Trump Is Distancing Herself From Her #WomenWhoWork Brand

ivanka trump

It looks as if the the face and founder of a lifestyle brand for #womenwhowork, Ivanka Trump, may be distancing herself away from her brand. For working women who are involved, or look up to, the #womenwhowork campaign, this could be seen as confusing. But perhaps, it could also be indicative of her future plans to run her father’s business during his presidency.

In 2014, Ivanka launched the feminist campaign as a way to empower working women to strive for equality in the workplace–and to make the workplace a more pleasant place to be when you are juggling career and kids. However, two days ago, Ivanka Trump released a statement on her brand’s website, stating that the company’s mission is “not political” and “never will be.” It also mentioned that Ivanka “has an increased opportunity to advocate for women and be a positive force for change.” In this role, she will “broaden her efforts to take a stance on issues of critical importance to American women and families.”

I wonder what that means. My hope, of course, is that she sets a good example not only for working women and moms everywhere, but for young girls growing up–and to truly show them that women can be whatever they want to be.

That being said, I suppose only time will tell. Read the full statement below:

“We launched our #WomenWhoWork initiative in 2014 with the intention that it would become a network of women supporting other women, and it has. We respect that we each have different points of view. Our goal from the beginning has been to be a community that’s inclusive of all.

Our company’s mission is not political—it never was and it never will be—however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change. As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families. Meanwhile, our team will continue working to inspire and empower women to create the lives they want to live through solution-oriented product and inspiring content on and across social media.

Effective today, you’ll notice a shift in our social channels. Follow @IvankaTrumpHQ on Instagram, Facebook and Twitter to get the latest on #WomenWhoWork, The Skill Set, fashion stories and the rest of the content we’re creating each week. Keep following @IvankaTrump on all channels for Ivanka’s personal feed.

This is an unprecedented time for our company and we are being intentional in how we move forward, working hard to ensure we’re creating the best possible community for our readers. We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future. Keep the comments coming. We’d love to know who you want to see featured on our site and the topics you’d like us to cover.

We appreciate each of you and look forward to the things to come.


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