Sarah Jessica Parker has been a style and fashion icon for a long time now, which means it’s no surprise that the actress and Jewish mom designed a limited-edition clothing line for GapKids. The line, filled with a vintage feel and rabbit motifs, was inspired by the tradition of saying “rabbit rabbit” for good luck at the beginning of every month.
Parker, who is a mom of three, wanted to infuse a little more magic into kids’ lives, saying, “With children, you can do things that are slightly magical — and obviously have charm — because they’re more receptive to things. A lot of children like to look at their friends and people in their community and feel like, I look like them. Because sometimes it’s the outer layer that makes you feel connected.”
While we think of Parker as donning the most luxurious and interesting clothes now, she grew up thrifting and wearing hand-me-downs. So, she knows a thing or two about having to develop a fashion sense without big bucks. The prices of her new line range from $16.95 to $78.
Parker also mentioned how she wants kids to find themselves in their clothes: “The clothes were timeless in their construction, their silhouette, their fabrics — they were just beautiful. I want kids to be able to wear the thing that makes them feel most like themselves.”
That being said, having the clothes be gender neutral was also high on Parker’s priorities:
Any child should go to any department based off of whatever they’re feeling, frankly. I wanted very much for this collection to not just be of quality items that could withstand active children’s lives, but also that they don’t have a gender-specific identity to them. I think that’s really helpful for families and I think it’s really helpful for children to have choices that they don’t feel are restricted to conventional ideas.
The line will be available to shop on March 1, both online and in select GapKids stores across the world. Cannot wait.