As every mother knows, it takes a lot of energy to parent. Which is why the consumer products company Philips decided to put kinetically powered batteries onto the shoes of 20 awesome moms — harnessing that energy to (get this!) power the neonatal ward at Sardá maternity hospital in Buenos Aires. The ad, “Mom’s Energy” shows mothers’ energy to be literally life-saving and also seriously magical. And you know, a real job with a lot at stake.
Watch it below:
https://www.youtube.com/watch?v=3MdsXeknfBQ
As one mom in the ad, created for Argentina’s Mother’s Day (celebrated in October!), puts it: “That energy comes from love. Love for my children, for my family and for what I do as well.”
Creating Jewish Connection All Year. We may have closed the door on Passover, but our doors stay open thanks to you! Your support ensures that laughter, community, and Jewish joy remain accessible for all.

