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These Persian Jewish Ladies Are Making Modesty Fashionable in LA

Raju Screen Shot.png

What do you do when you can never find the right clothes to wear to a wedding? Start your own modest fashion line, of course!

This is exactly what the two Persian Jewish women behind the LA-based brand, RaJu, did. Now, Rachelle Yadegar and Judith Illulian have a pretty diverse clientele: “They’re Mormons, they’re Muslims, they’re lawyers, they’re professional, it’s not only the Jewish community.”

Walking around the streets of LA, these glamorous ladies tell us how they made their “passion for fashion” into a career, and why looking your best is a huge part of being a Persian Jew in the U.S.

Watch the short video here:

Watch more videos in this series here.

The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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