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These Persian Jewish Ladies Are Making Modesty Fashionable in LA

Raju Screen Shot.png

What do you do when you can never find the right clothes to wear to a wedding? Start your own modest fashion line, of course!

This is exactly what the two Persian Jewish women behind the LA-based brand, RaJu, did. Now, Rachelle Yadegar and Judith Illulian have a pretty diverse clientele: “They’re Mormons, they’re Muslims, they’re lawyers, they’re professional, it’s not only the Jewish community.”

Walking around the streets of LA, these glamorous ladies tell us how they made their “passion for fashion” into a career, and why looking your best is a huge part of being a Persian Jew in the U.S.

Watch the short video here:

Watch more videos in this series here.

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