Old Navy Boycott

The mommy blogosphere has its collective bloomers in a bundle over an Old Navy onesie that dares to make light of formula-feeding. The onesie, that seems oddly reminiscent of a sports jersey, features an illustration of a bottle with wings and the words “Formula Powered.”

Let’s just get this out of the way. I know that breast is best.

But c’mon, people. The lactivist community was calling for a boycott of Old Navy. One blogger wrote, “Babies are born to breastfeed. And when this is not possible, they deserve to be provided with human milk from another source.”

Um, really?

I say that  it’s important to remember in all this that empowering mothers means giving them choices. And while breastfeeding is good for baby, so is a happy mama.  For moms who work, not everybody wants to–or can–pump at work. And there are lots of reasons that some women choose formula over breast milk.

And in case you’re interested, Jewish tradition also recognizes that breastfeeding is both a burden and a blessing.

UPDATE: Is it possible that Old Navy was referring to Formula 1 racing?

Deborah Kolben

Deborah Kolben is Editorial Director/Founding Editor of Kveller. She formerly covered education, crime, and real estate at the New York Daily News and The New York Sun before becoming  the city editor of The New York Sun and the managing editor of  the Village Voice.  She has also written for The New York TimesFinancial TimesThe Forward, and Jerusalem Report. She received a master’s degree from Johns Hopkins University and received an Arthur F. Burns fellowship to report in Germany. She lives in Brooklyn with her husband and two daughters.

The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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