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See What These Dads Feel About Their Post-Baby Bodies in Funny Underwear Ad

dad bods

All things “dad bod” never gets old, it seems. Australian underwear brand Bonds recently made a commercial where dads talk about the changes their bodies went through after their kids were born–for Australia’s Father’s Day on September 4.

The video, while comical, also light-heartedly highlights the double standards between men’s and women’s bodies. I love the gender reversal here, because it presents the reality that women are often faced with: the pressure to maintain your “pre-baby body” because the “post-baby body” is somehow less attractive.

Using humor to start a dialogue on how we treat body image–and why we perceive female bodies a certain way–is smart. Of course, the humor does tread a blurry line–and not always successfully. It can be hard to know if the ad is laughing with you, or at you.

Check out the ad below:


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The opinions expressed here are the personal views of the author. Comments are moderated, so use your inside voices, keep your hands to yourself, and no, we're not interested in herbal supplements.

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