Remember “Wannabe?” You know, the Spice Girls’ 1996 hit song. Well, it’s now being remade with celebrity performers as a campaign encouraging girls to share what they really, reallllly want. It’s part the Project Everyone campaign, a United Nations-supported coalition pushing education, gender and wage equality, and an end to violence against women.
So, how does it work? The video encourages girls and women to share a photo of themselves holding up a sign with what they want for the future, using the hashtag #WhatIReallyReallyWant.
The performers in the video dance in front of signs spelling out some of the goals–the performers include British girl band M.O., Taylor Hatala from Canada, Larsen Thompson from the US, Gigi Lamayne and Monoea from South Africa, Seyi Shay from Nigeria and Bollywood actress Jacqueline Fernandez from Sri Lanka.
MJ Delaney, the video’s director, explained why this video is so important–20 years after the original’s release:
“This is about modern day girl power. The Spice Girls were about a group of different women joining together and being stronger through that bond. These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want.”
Watch the full video here:
Naturally, some of the Spice girls shared the video on Twitter. Mel C (Sporty Spice) wrote on her personal account: “Flattered and honoured that our crazy song is being used so beautifully.”
Here are some tweets using the hashtag, showing what women and girls actually want:
— Lorraine Moran (@lorrainemoran94) July 5, 2016
— Kaytlyn (@kealr) July 5, 2016
— Emma L♥usha (@emma_lousha) July 5, 2016
— Zoe Chamberlain (@zoe_elise27) July 5, 2016
And one from a Spice Girl herself, Victoria Beckham, aka, Posh Spice:
— Victoria Beckham (@victoriabeckham) July 5, 2016