Target seems to get it, at least when it comes to inclusive kids’ threads.
The company showed its commitment to inclusion in general, when it launched Project 62, a new line of affordable home goods, as well as its plus-size clothing collection AVA & VIV, illustrating that clothing and aesthetic shouldn’t belong only to the wealthy or thin. But that’s not all they’ve done. Their kids’ clothing line, Cat & Jack, also just created adaptive apparel for toddlers and children with disabilities–which is awesome–because all kids should have cool apparel.
The line, available on October 22, is made up of 40 pieces, including jackets, pants, and T-shirts. So, how are the clothes adaptive? They feature extra zippers, side snaps, flat seams, no tags, hidden pockets, and back openings that make it easier to get dressed–all without sacrificing their cool style and sense of identity.
Julie Guggemos, senior vice president of Product Design & Development at Target, said in a statement that it’s Target’s goal to be inclusive of everyone:
“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point. We heard from our guests — and members of our own team — that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that.”
Every kid deserves to have clothes they enjoy wearing– clothes that make them feel as if their personality is shining through. We’re glad places like Target are making this more of a reality, instead of leaving out kids with special needs.
