Who know an ad about eye care could be so emotional? Pearle Vision’s new ad, “Ben’s Glasses,” definitely pulls on all the heartstrings. The video follows a little boy who wears ill-fitting glasses that tend to fall off his face all throughout the day, like while he’s at school in band practice.
However, the end reveals a twist that I didn’t expect–and illustrates the seemingly quirky things we do when we lose someone we love. The video has resonated so well it has already reached three million views on Facebook.
Watch the full video below: