Aren’t you tired of all the really ridiculously cliched and overly happy commercials about sanitary napkins and tampons? Anytime menstruation is ever mentioned in an advertisement, there’s always some kind of overly happy woman jogging in the park–because LOOK, WOMEN CAN JOG EVEN WHEN THEY HAVE THEIR PERIOD!!!
Well, now Bodyform’s new ad campaign Red.fit, created by London agency AMV BBDO, actually gets it. They give us a real picture of what womanhood is–and how menstruation doesn’t stop that: We’re badass, strong humans, and bleeding doesn’t change that.
Watch the amazing ad below–it is explicit in certain areas, just FYI: