Wouldn’t it make more sense for children to design their own toys? I mean, they know what they like, and their imaginations haven’t yet been tainted by the dull reality that unicorns and goblins and giant spiders don’t exist. (Or, maybe they really do, and adults can’t see them…)
IKEA recently determined that adults design boring toys, so they decided to let the experts (AKA your 7-year-old) do the work, according to AdWeek. As part of their annual fundraiser Soft Toys for Education, children submitted designs and 10 were selected to be turned into actual plush toys. For every book or soft toy sold at IKEA, the company will donate $1 to fund children’s education programs through Unicef and Save the Children.
Here are some of our favorite winning toys and drawings for 2015:
And the best part? All the winning toys are available at IKEA for between $3.99 and $9.99. We’ll take all of them, thanks.
And don’t miss out on the video below, which gives a sneak peak of the design process, and discusses why the annual fundraiser is so important: